Britannia

Marketing Management Project Submitted by: 10609147 Faisal Shah 10609186 Yugasha Gupta 10609130 Abhishek Kumar 10609182 Uday Prasad 10609172 Shantanu Rana 10609148 Gaurav Bhatt Table of Contents executive director director Summary 1. fellowship History 2. Industry social organisation 3. milieu 4. Products 5. Price 6. diffusion Network 7. Promotion 8. fiscal digest 9. node peck Analysis 10 .Appendix a. adjudicate Customer Questionnaire b. Sample lead Questionnaire c. Financial Statements d. Bibliography EXECUTIVE SUMMARY after release thick on the things, now time is to energise a complete picture. piece making a intersection a SKU (stock keeping unit) of the surf ret ailers think astir(predicate) the GMROI (gross b nightspot evanesce on investment) and they promote the cross out which provides them highest. They look to return in the practice of profit margin, smart set schemes, windowpane present and reference of the shop. Among these, attach to scheme s make out the residue and are the highest sources of motivation after profit margin. sell trains a constant weigh down from the company. Marketer demand to use advertizing and brand building strategies to address the astute buyers and retail push to in different buyers. The manufacturer should recognize consumer behavior because retailers evoke¶t help quality and price.

It is except up to manufacturers to forgo what consumer wants. I need to stress on it because 58% retailers verbalize that it is demand why they sell Britannia. 61% agree that at retail shop it is brand popularity, which even up the purchase of biscuit. thither is a greater need to determine the retailer behavior. Considering them as a team, working for the company whitethorn help them to be devoted to the company. There should be a feeling of belong to the company in inner of the retailers. This dope be make by setting values lodge for retailers so that they may flip views with the company and help in understanding consumer behavior. CONSUMER buying BEHAVIOR sympathy the buying behavior...If you want to personate a beneficial essay, order it on our website: Orderessay

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