t Listening to People By RALPH G . NICHOLS and LEONARD A . STEVENS REPRINTED FROM HARVARD BUSINESS check SEPTEMBER-OCTOBER 1 957 Reprints of Harvard worry Review articles atomic number 18 available at the succeeding(a) prices Single reprint Two reprints lead reprints $t .oo 1 .30 1-50 Four to 99 $ 0 .go all(prenominal) First in any case 39 .70 superfluous zoos r o .oo each Harvard descent Review SOLDIERS FIELD, crownwork of Massachusetts 63, MASSACHUSETTS Edited under the direction of the ability of THE GRADUATE give instruction OF BUSINESS ADMINISTRATION, HARVARD UNIVERSITY BUSINESS REVIEW BOARD STANLEY F. TEELE, DEAN, Ex Officio NEIL H . BORDEN, lead STEPHEN H . brimfull ROBERT W . AUSTIN LINCOLN GORDON CHARLES A. cheer RUSSELL H . HASSLER pack R . BRIGHT LEONARD C . R. LANGER EDWARD C . BURSK MALCOLM P . McNAIR J . KEITH BUTTERS ROBERT 0 .SCHLAIFER FRANKLIN E . FOLTS ROSS G . carriage BERTRAND FOX HARVARD lineage Review S eptember - October 1957 Vol. 35, No . 5 ARTICLES EDITOR EDWARD C . BURSK follower editor in chief : JOHN F . CHAPMAN Assistant editor program : DAVID W . EWING Assistant Editor : DAN H . FENN, JR. Managing Editor : VIRGINIA B . FALES Advertising Director : JOHN NIMMo Industrial Programs : JACOB F . WEINTZ Business manager : T . K . WORTHINGTON Circulation Director : ERNEST D .

FRAWLEY Circulation Manager : AGNES M . JORDAN Address all communications, including manuscripts and change of address, to Harvard Business Review, Soldiers Field, capital of Massachusetts 63, Mass . Telephone : KIrkland 7-9800 . Reprints of all articles and features in this issue, as easy as most previous iss ues, atomic number 18 available . reading ! on request from Business moorage at above address . A Volume might to the Review is make annually with the November-December issue . The contents ar currently indexed in The Industrial Arts Index and in the Bulletin of the reality Affairs Information Service . front for a managerial Philosophy O . A . Ohmann 4 11 Marketing Costs and mathematical Programing...If you want to induct a full essay, order it on our website:
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